Online Fundraising and Engagement: The Vital Link
NPQ - Winter 2004 Issue - Online Fundraising and Engagement: The Vital Link:
The Nonprofit Quarterly's editor in chief, Ruth McCambridge, recently conducted an interview with Eli Pariser, executive director of MoveOn PAC (http://www.moveonpac.org/) about MoveOn's very successful approach to citizen engagement and fundraising. Although MoveOn now uses some advanced technology to support its operations, readers should note that just like many small organizations, it started with a single email and commitment to serve member interests and facilitate their involvement in issues of concern to them. In this model, online fundraising is just one of many pieces that comprise member involvement.